Tesla Motors has made a strong comeback this year, but the company has struggled to deliver on the promise of its Model S sedans.
The company’s shares have soared nearly 30% this year after it announced its intention to sell its electric cars.
And while it’s been able to make good on its promise to sell thousands of cars in 2018, it’s still been struggling to bring the full amount of sales it had promised.
Tesla’s chief executive, Elon Musk, was elected to the company’s board of directors in 2016.
The board has a history of pushing its board to appoint new CEOs, but Musk has been criticized for appointing him after his predecessor, board member and chairman, JB Straubel, was ousted.
Straubels resignation was widely blamed for the company not meeting its goal of doubling its production of electric cars by the end of 2019.
But Tesla, like other automakers, has struggled in the years since, with sales of the Model S and Model X plunging to about 2,500 units each in the first half of 2017, down from 4,000 cars a year earlier.
Musk has promised to bring back Model S production, and he has set ambitious timelines for bringing the company back into the black.
But the company hasn’t yet delivered on its promised production ramp up.
That has made the company increasingly nervous about what will happen to its stock, which has been rising since the company announced its plan to sell more cars.
“It’s like you’re sitting at the end and you’re like, ‘Wait a minute, this is the worst day of my life,'” Tesla CEO Elon Musk said in a recent interview with Fortune.
“You’re looking at it from the outside and you say, ‘It’s not working, we need to cut back.’
But you’re not even trying.”
Musk said he believes Tesla’s stock price is in “tatters,” and he believes the company needs to cut its losses before selling off some of its assets.
Tesla has a long history of failing to deliver big revenue streams from its cars.
Its electric cars have struggled to sell in large numbers in the United States and Europe, where the demand for electric cars has been strongest.
But Musk says the Model 3, which is expected to be Tesla’s first mass-market electric car, will be the companys biggest success to date.
And with Tesla’s plan to bring Model 3 production to 100,000 vehicles a year by 2020, Musk is optimistic about the company being able to deliver that much car production by then.
But if Tesla fails to deliver a full production ramp-up, Musk says, it will be unable to sustain the company as a viable business.
“If you look at the history of Tesla, and I’ll repeat, we’ve always said we’re going to do it the right way,” Musk said.
“We’ve always been able … to get it right, we just haven’t done it at the right time.”
Musk believes Tesla can deliver a Model 3 by 2019, but he says the company must be prepared to go into bankruptcy.
Tesla CEO has said the company will sell all of its remaining stock in order to stay afloat.
Tesla is expected at its earnings call later this month.
Musk told Fortune that if Tesla cannot deliver the Model III, it might not be able to survive as a company.
“I think it’s very important for us to be able [to] have the ability to continue operating and to continue delivering the cars, but also be able … make a decision about what we’re willing to invest in, in terms of building new factories, what we want to build next, what it would take to get to the point where we can start producing cars at a scale that we’re confident we can do,” Musk told the magazine.
“But if that is not a feasible option, then the company might not continue.
If it’s not a viable option, I think the company would be in trouble.”
Tesla has said it plans to bring down its stock price by $50 a share, though it’s possible that the company could still be able and profitable at the $40 to $50 per share price it’s currently trading at.
Musk said that it is also possible that Tesla could be able, by the time the stock price hits $40 per share, to turn a profit on its remaining shares.
“Tesla’s going to make a profit,” Musk predicted.
“So I think it would be very interesting to see what the stock market did.
If Tesla was a small company, that would be a good thing for shareholders.”