It is a common sight in most car parks and in the parking lot of the local pharmacy to see young women wearing high-end earbuds and sunglasses as they wait to fill up.
These earbud-wearing women are the latest addition to the growing number of young people to invest in new electronic gadgets.
The market for the headphones is expected to grow in the coming years, as more people turn to smart devices to help them relax and enjoy their favourite tunes.
The demand for earbudi headphones is rising as people find themselves without an outlet for their favourite music or television programmes.
In the past, earbude headphones were mainly used by young men in bars and nightclubs.
But, now that men have more options, women are also buying them.
Many are opting for the earbuddy headphones, which feature a magnetic earpiece with a built-in speaker to deliver music, text messages and internet browsing to their ears.
These headphones are the cheapest option available for women and cost less than $100.
However, they are still a niche product.
Akeem Bhatia, co-founder of Earbuds, a music, sports and fitness accessory company, told Al Jazeera that the trend has been driven by the growing popularity of smartphones.
“The trend is that women are not using them, especially when they are buying a new phone.
It’s more of a trend in the last couple of years to go for new technology, like the earphones,” he said.
The rise in earbuding among women is partly due to social media.
“I think it’s because the trend towards smart phones and apps has grown, especially in the social space,” he added.
“When you go out, there’s a lot of social media going on and a lot more people talking about your needs.”
Bhatia also suggested that a lack of options in the market had led to women opting to buy earbuddies instead.
“They are a really great investment, and I think they are a great way to enhance your daily life and keep you connected,” he explained.
A recent survey conducted by a US research firm found that earbudding is increasing among young people in the US.
The study revealed that the number of people using earbuses was rising from 10% in 2012 to 24% in 2017.
However it was not just young women who were using the earpieces.
A survey conducted in March by online retailer Amazon found that 52% of women between the ages of 18 and 24 use them.
Bhati said that the increase in earphones among women could be due to the rise of smartphones, which can offer people the opportunity to socialise, communicate and watch videos and other digital content without having to go to the office.
However some argue that the earboobs are not really necessary.
“In the last few years, there has been a huge rise in the use of headphones in the workplace, but they are not going to save your ears,” Bhati explained.
“Most people are going to the gym anyway, and the headphones are only for the gym, not for their daily activities.
You need to invest a little bit in your earbuzzers.”